Im now currently in the school library.. studying... poor mi.. exams' tml and i haven finish like half of it!! die.. but came upon this interesting part.. though i migh tshare it and maybe help mi to rmb it better oso? haha (excuses..)

So it states that the youth Market is segmented into 8 segments:

1. Young Irreverents: set their own fashion trend with an extremely strict appearance code to appear as though they are inconcerned abt their appearance (ironic... -.-")

2. Sportist: are active and take an interest in sport, pasively or actively

3. Sexual Exhibitionist: discovering the sexuality, they are concerned abt the appearance of their body and are likely to spend time at the beach showing it off (!!! LOLX!! they DO know youngsters!! juz check out the no of ppl at hanging out at siloso or post their bikini pics online!)

4. Groovers: Participate highly in night scene

5. Style society: the up-and-coming social set, they dress well, especiall the females, and are concern abt their appearance

6. The Scene: similar to Style Society but less likely to be high brow, prefer the night pub scene to nightclubs

7. Loners: individuals who prefer their own company, spending significant amount of time communicating thru computers (... commonly known as geeks)

8. Fringe Dwellers: do not want to be in this grp and will try to become accepted by other grps, often with lmited success; easily influenced and go to great lengths to be accepted

who says the adults juz dont get it? haha they kno us juz too well! which group do YOU belong to?? haha i believe the groups are not mutually exclusive..

** brackets are my comments not reflected on the book